Our goal at Porter & Co. is to bring you world-class investment research, focused on “inevitable” businesses that you can buy and hold forever. This is the surest and safest path to building permanent wealth.
For those who are new to The Big Secret, or for those who are looking to add to their current portfolio holdings, every month, we highlight three current portfolio picks that are at an attractive buy point. We list them below. While we regularly alternate which companies we list as our “Best Buys,” removing a stock from the list does not necessarily mean we no longer recommend it up to its “buy up to” price. It’s only that the new picks present an even more compelling investment opportunity. We suggest you focus on these:
1. Nike (NYSE: NKE) is the world’s largest athletic apparel and shoe maker. The company rose to prominence by creating one of the most beloved global brands, and has grown revenue in 22 of the last 25 years. A series of operational and strategic missteps has put Nike on track to post a rare decline in sales in 2025. However, company veteran Elliot Hill has stepped in as CEO to turn the business around. We believe Hill has laid out a credible plan for Nike to recover toward new record highs in revenue by 2028, and also return the company to its historic profit margins. In this scenario, Nike should generate more than $6 in earnings per share by 2028, driving its share price toward $200, from around $78 where it currently trades. We recommend buying shares of Nike up to $100.
2. The Hershey Company (NYSE: HSY) is the owner of the iconic 130-year old chocolate brand consumed by millions of Americans each year. Hershey is the ultimate forever stock, with a long history of navigating every economic environment or market shock. Hershey is currently on track for its sharpest earnings decline in over two decades due to a severe cocoa shortage that has driven prices up to record highs, resulting in reduced margins for the company. But with global cocoa supplies on track to normalize this year, we expect the company will recover to new all-time highs in revenue and profits in the years ahead. With shares trading at just 16x last year’s earnings, Hershey is near its cheapest valuation of the last decade – a compelling bargain for one of the world’s greatest brands and the ultimate “forever stock.” Currently trading at $177 per share, it is well below our recommended “buy up to ” price of $200.
3. Uber Technologies (NYSE: UBER) is the world’s largest mobility platform, completing over 30 million ride-hailing trips and deliveries each day. After years of losing billions of dollars building a network of over 160 million consumers and 8 million drivers, Uber has now achieved sufficient scale to produce mountains of free cash flow. The business generated $6 billion in free cash flow in 2024, nearly double the $3.3 billion it produced in 2023. Uber is projected to reach $8 billion in free cash flow this year, and to continue growing at a double-digit pace over the coming years. At a $140 billion market capitalization, the business trades cheap at just under 21x free cash flow, or a nearly 40% discount to the S&P 500. Currently trading at $76 per share, it is still below our recommended “buy up to” price of $100.
Published March 6, 2025